About David Chong

I started with a 2.14 GPA and zero connections.

In 2011, David Chong entered Singapore's real estate industry with no network, no track record, and an academic background that raised eyebrows. What he did have was a question: why do some agents build thriving businesses while others — equally hardworking — burn out in three years?

His first year was a lesson in identity. While other new agents chased leads and copied scripts, David studied the psychology underneath the performance. He plastered flyers across HDB blocks at 6am. He knocked on doors most agents wouldn't touch. Not because he believed in hustle — but because he was building evidence that he was the kind of person who did the work others avoided.

By year one, he had closed over 30 units. Not because he had better scripts or a bigger network. Because his identity had shifted. He stopped being an agent trying to survive and became a business owner who happened to sell real estate.

That shift — quiet, internal, irreversible — became the foundation of everything David has taught since. The books, the coaching programmes, the methodology. It all comes back to that one insight: who you believe you are determines every decision you make.

That shift became the foundation of everything that followed. The books. The coaching. The methodology. He mentors privately now, works with a small number of agents each year, and continues to build.